Who We Are & Why Thousands Trust Us
Professor Fresh is Italy's fastest-growing fruited toothpaste brand — built on one belief: oral care should protect your teeth and taste incredible at the same time.
Our Fluoride+ formula is powered by dentist-recommended ingredients trusted worldwide. Sodium Fluoride strengthens enamel and prevents cavities. Xylitol fights decay-causing bacteria. Zinc Lactate keeps your breath fresh for hours. Every ingredient is clinically proven, every tube is vegan and cruelty-free, and every flavor is designed to make brushing the highlight of your routine.
With 11 unique flavors and a formula safe for the whole family ages 6 and up, Professor Fresh isn't here to be just another toothpaste on the shelf. We're here to be the one you never want to switch from.
Discover your flavor and find out what thousands of happy brushers already know.
Italy's Favorite Fruited Toothpaste
With 11 unique flavors and a Fluoride+ formula trusted by thousands of happy brushers, Professor Fresh is leading the way in making oral care something you actually enjoy.
Loved by Customers, Backed by Science
Our customers don't just buy once — they come back for more. With a formula built on dentist-recommended ingredients and flavors that turn brushing into a treat, it's no surprise people are making the switch.
Dentist-Recommended Ingredients
Every tube is powered by clinically proven Sodium Fluoride, Xylitol, and Zinc Lactate — ingredients recommended by dental professionals worldwide. Vegan, cruelty-free, and safe for the whole family ages 6 and up.